I want to be like Cinderella. No, I’m a boy. I want to be like Superman. No, I’m a human, I want to be like, uh… Wait a minute, what if I wanted to be like me. No,
that’s insane. Who are you? You are nobody. No I’m not, I’m me, and nobody is
me except for me, and that’s special, right?
Don’t you hate it when the grocery store rearranges the food? You have to go in search of the peanut butter instead of being able to bee-line there, grab your Skippy, and head for the checkout. But on your way to extra crunchy, you discover pretzels that are filled with peanut butter. That’s weird, pretzels and peanut butter. Okay, let me put on my super courageous hat and try something new. Man is this scary. Something that is not like everything else. I grab them with my Skippy and head toward that voice that says,
“ clean up on aisle 2, Bob, cleanup please, broken jar of Vlasic pickles.” There he is, standing proud at the counter, the man with the golden voice. He asks me, “So did you find everything okay?” I reply, “actually, I had trouble finding the peanut butter, but on the way I discovered these pretzels filled with peanut butter.” “You’re going try something new?!!!” Yes Mr. Voice of Food Giant, I’m going to take a chance on something different.
As I unpacked my environmentally safe bag, which is biodegradable and uses no animal parts in its handle, I pulled out this strange, one gallon jug of pretzels filled with peanut butter. My family stared at me with fear and desperation. “What are those, Dad?” I bit my lip and blurted out, “pretzels filled with peanut butter”. They dropped their poptarts and ran from the room screaming frantically for their mother. I knew the risk I took was huge and now I wondered about my future as a human being, could I ever fit in again?
My wife and I own a theater and toy store at a shopping mall in Dallas Texas. It’s a beautiful mall with over a hundred stores where you can buy faux-jeweled accessories
to match your Uggs and another hundred stores to buy Uggs to match your avian-inspired birds of paradise, matching under and outer ware, and yet another hundred stores to match you diamond- encrusted watches that are not only eye catching, but they tell time. And if you can’t SEE how luxuriously fabulous this shopping experience is, there’s another hundred stores to buy your progressive designer eyewear inspired by Studio 54. I know what you’re saying, how do I get there and do they take American Express?
Wait, before I tell you how to get there and the convenient holiday mall hours, I want to let you know that there is also an American Girl Doll store where you can buy your doll’s dog a two bedroom pied a terre with Milk Bone interior for under a thousand dollars. So, I’m not saying that this mall doesn’t have unique and much needed goods for the normal family shopper, it’s just that sometimes I feel like our store, Slappy’s Puppet Playhouse, gets shunned because we don’t have big pictures of multi-ethnic, unshaven, dental prodigy Tee Shirt models in our store front window. The picture of Pinocchio in a Speedo that I displayed just didn’t seem to fit into our mission statement. When you walk by our store it looks different. It’s not what you would expect to see across from Old Navy. Families walk in with their eyes wide open and big gasping smiles and ask, “What is this?” That’s when we tell them that this is a theater, for you and your kids, that you can enjoy some fun, fantasy and laughter together. It’s the magic of live theater, for everyone.
And on the way out, you can find a creative toy from our unique gift shop. Even the Wall Street Journal found our selection different, noting us as one of the best toy stores in America. There’s that word again, different.
I wish we could afford to be in every mall in America, like the rest of the stores in my mall, but we’re only in one location worldwide. I guess that’s the problem with being different. When you’re different it’s scary. It’s like buying pretzels with peanut butter in them because you got lost on the way to the Skippy. On the other hand, I brought home some normal pretzels the other day and gave them to my kids. As they bit in they did a Danny Thomas spit take. “These pretzels are boring! There’s no peanut butter in them.”
Thank goodness they know something different can be good. But it takes some courage.
It takes a lot of courage.
I love this. It goes along with my bagler theory. The french fries that didn't fit into the custom made carton made for them, thus landing them in the bottom of the fast food bag. When you find them, they are more delicious, more salty, more plump, and it's like finding an apple pie in the fridge when you are starving for something sweet. I'm proud to be a bagler. You are a bagler. The store is definitely a bagler's paradise. The peanut butter pretzels had to have been invented by a bagler... Those are my Scooby Snacks. As you know i've eaten about a 4 gallon tub of those over the course of this past year. Delicious. Oh... last thing... the Danny Thomas "spit take" is a great visual. Love your writing and love your thoughts. -Mel
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